Minutes (Oct. 29, 2003) Web Advisory Committee

Present: Dr. Keith Krolick, Dr. Alison Beck, Dr. Richard Usatine, Brian Neuenschwander, Heather Cura, Alan Miller, Tom Raymond, Mary Yanes, Susan Hallmark, Jim Barrett

Acting for the chair, Dr. Ray Palmer, who was absent, Mr. Jim Barrett asked for and received approval of the July 30 minutes.

Mr. Barrett presented the webmaster's report. He said: In new business, Mr. Barrett reported on testing of two campus-wide calendaring systems. He said one system, from St. Mary's University, failed to function on a test server, and he suspected some scripting changes would be needed. A second system, a commercial product called WebEvents, also is being tested. Mr. Barrett showed the WebEvent calendar and the St. Mary's calendar on the St. Mary's web site. The commitee members said they liked a feature in WebEvent that lets users download listings to their Outlook or Palm calendar. However members also said the St. Mary's calendar appeared to be simpler and easier to use. Mr. Barrett said he would send URLs for both calendars so the members could look closer.

In other new business, Mr. Barrett reported on a handheld initiative to select and code top-level web pages for small-screen users of PDAs. He said he had successfully used a script from Dr. Bob Badgett to detect handheld operating systems, and thus send them small, text versions of key pages. Mr. Barrett said he would try to identify which pages would be most useful for handheld users. He also asked Dr. Richard Usatine to comment about the use of handhelds in teaching. Dr. Usatine recounted his experience adapting curriculum at UCLA for medical students, and the role the handheld may play in future instruction of medical students at the Health Science Center.

Mr. Tom Raymond said the library planned to convene an internal committee in the spring to examine how to adapt its information and services for handheld users. Several commitee members expressed interest in participating. Mr. Raymond said he would report back with more information next month.

In a third item of new business, Mr. Barrett described a new advertising service from Google called AdSense. The service is easy to use, and some university web-site operators may be tempted to use it, he said. AdSense allows web-site owners to receive and display targeted advertising, and receive payment from Google based on the number of users who click on the ads. Mr. Barrett said he would like a university policy that states whether advertising is acceptable, and asked the committee members for their opinions.

Ms. Heather Cura said advertising could be displayed tastefully and produce revenue. Mr. Barrett said the University of Texas System regents recently changed rules to allow advertising as well as sponsorships. Sponsorships, he said, were defined as donations to underwrite a web site while advertising generates cash based on directing web traffic to another web site. Drs. Beck, Krolick, and Usatine said they opposed advertising because it would give the appearance of an academic institution endorsing a product. There was no further comment. Mr. Barrett said he took the response to mean there is consensus to ban advertising but allow sponsorships. He said he would bring a draft policy to the committee's next meeting.

Mr. Barrett asked if there was any new business. There was none, and the meeting adjourned. The next meeting is scheduled for 10-11 a.m. on Wednesday, Nov. 19.

-- Minutes prepared by Jim Barrett
-- Approved Nov. 19, 2003